Is Obama a Mac and Clinton a PC?

In the New York Times Noam Cohen looks at the style of hillaryclinton.com and barackobama.com:

STYLES make fights — or so goes the  boxing cliché. In 2008, they make presidential campaigns, too.

     

This is especially true for the two remaining Democrats, Hillary Clinton and Barack Obama. Reporters covering the candidates have already resorted to traditional analysis of style — fashion choices, manner of speaking, even the way they laugh. Yet, according to design experts, the candidates have left a clear blueprint of their personal style — perhaps even a window into their souls — through the Web sites they have created to raise money, recruit volunteers and generally meet-and-greet online.

On one thing, the experts seem to agree. The differences between hillaryclinton.com and barackobama.com can be summed up this way: Barack Obama is a Mac, and Hillary Clinton is a PC.

...

Mr. Obama’s site is almost universally praised. Even Martin Avila, the general manager of the company responsible for the Republican Ron Paul’s Web site, said simply, “Barack’s site is amazing.”

But the compliments are clearly double-edged.

While Apple’s ad campaign maligns the PC by using an annoying man in a plain suit as its personification, it is not clear that aligning with the trendy Mac aesthetic is good politics. The iPod may be a dominant music player, but the Mac is still a niche computer. PC, no doubt, would win the Electoral College by historic proportions (with Mac perhaps carrying Vermont).

Read more here.